The HERE colors are taken from the world around us, connecting the brand to real life.
The primary brand color combination of aqua is inspired from the energy and freedom of open water, while the urban gray provides the solid foundation. Secondary colors are vivid, creating a bright, positive, and versatile color palette. The combination of these colors ensures a balanced and structured color system.
The brand colors are HERE Aqua and HERE Gray. They are supported by shades of each color and by white.
For large type, such as headlines, use white type on HERE Aqua.
This color can replace HERE Aqua if a higher contrast is needed.
Here Dark Gray
This color can replace HERE Gray if a higher contrast is needed.
RGB for Screen
All material designed and produced for consumption on screen must be set to an RGB color mode.
CMYK for Print
Any material that will be professionally printed must be designed and produced as CMYK.
Secondary colors are vivid, creating a bright, positive, and versatile color palette. The combination of these colors ensures a balanced and structured color system.
We use a color ratio of 70:30 (of primary to secondary colors), which governs the use of HERE colors. This keeps an optimal balance and ensures that the secondary colors never overpower the primary colors.
We developed a dedicated color system to help you create lively and harmonious. You may combine up to 3 secondary colors from the secondary color wheel with the primary HERE colors (recommended color combinations are shown below).
The selected secondary colors must comprise of no more than 30% of the overall color impression, as shown above. This is a general principle to be applied across all materials (e.g. brochures, event booths, websites, etc.). For single use examples, such as an ad or web banner, it may not be necessary.
HERE is a colorful brand - the world’s a big place. Primary and secondary colors can be applied in large areas (e.g. entire page).
White backgrounds must be used for content-heavy pages, to make things easy on the eyes. White backgrounds should be avoided in advertising, and certain applications (e.g. brochures) should not begin with white pages.
Areas of secondary color can be used to structure content (e.g. the beginning of a new section). Either flat colors or unfold backgrounds can be used for this purpose.
When using the unfold background, reduce text and content as much as possible to retain impact and balance.
Layouts use color and typography to be expressive, expansive and bold. This creates contrast, character and balance. Headlines and statements can be displayed in large sizes to create this balance and add emphasis.
For a large text, the content should be short and impactful. It can use up the full visual space.
We’ve pulled together a variety of examples that illustrate ways that the HERE brand colors can be used.