Introduction

HERE infographics help to explain stories in more detail and create a style reference for how we visualize complex information. They can be used as standalone elements or within data overlays. Infographics are primarily used within animated videos in conjunction with the illustration style.

Guidelines

Types of infographics.

In general, infographics follow the Data Overlay layout principles with one exception, they can exist with / without a container. They can simply be added directly on the background of an illustration, movie or 3D scene, or a pointer line can be used if required. Avoid cluttered backgrounds to ensure good legibility.

Infographic without container.
Examples.

Infographic without container.
Examples with pointer line.

Infographic with container.
Examples with 40% opacity.

Infographic with container.
Examples with 80% opacity (white 90%).

Container visilbility hierarchy.

To ensure the visibility of information, a container can be added under the infographic.

Infographics language toolkit.

The infographic style is based on the following elements.

Data visualization.
Where required, larger more complex infographics can be supported by max. three additional secondary colors from the HERE color palette (eg. HERE Pink, HERE Red). Avoid infographics getting too colourful and consider the coloration of the background scene when choosing.

Usage Examples

Examples that illustrate ways that the HERE infographics can be used with various backgrounds.

Animation

Movement

Every movement should feel natural. Objects don't just go from zero to hundred but accelerate and decelerate.

Animation curve.
Outgoing Velocity: 50%
Incoming Velocity: 80%

Infographics animation.
The animation should focus on the infographic visual.

Lines
We always start with the line as our first element to animate in.

Infographic with container.
The animation for the ingofraphics with a container works like the data overlay animation.

Infographic without container.
If there is no significant line, the animation follows the rule for layers.

Layers

The infographics consist of multiple elements. To show layers of information animate these elements in one after another.

Infographics animation.
The elements of the infographic should appear in a chronological order to help unfold the story. The primary elements (1) always animate in before the secondary elements (2).

Resources

Infographics files package

If you need infographics developed, please work with your Activation Manager and the guidelines above to create what is right for your project. For approval on your project and if you need additional assistance, contact brand@here.com