The HERE logo represents who we are.
Consisting of a word mark and a symbol, the HERE Logo was formed from the distillation of all data points and data streams as well as contextual information into one concentrated point of reference. The word mark, which has been modified to ensure better legibility in smaller sizes, is at a 45° angle, denoting a location and a firmly anchored stake in the ground. The added brand symbol or “missing piece”, is representative of not only the missing part of the “H” in our word mark but also of our location pointer, an intrinsic part of our business now and in the future.
The HERE logo consists of a HERE wordmark and a brand triangular symbol.
The HERE logo
The logo is a combination of the HERE wordmark and the brand symbol.
The HERE brand symbol
The symbol is derived from ‘the missing piece’ of the ‘h’ in the wordmark. The symbol represents location.
Minimum size for print & digital
These two elements are fixed in their proportions, and should not be changed. Same goes for the angle of the wordmark - that stays at 45°. Because the triangular symbol is part of the logo, it should not be used without the wordmark. It also should not be used as a tool, pattern or any other decoration.
Positive version on white background
Negative version on gray background
Negative version with secondary color symbol on images (only in combination with the unfold)
Negative solid version on HERE Aqua
Negative solid version on unfold background
Solid color version for one color printing only
Clear space is kind of a big deal. It ensures the HERE logo is impactful and is displayed consistently. For best results, other elements or text should not appear in this area.
The measuring unit for this clear space is the symbol. As a general rule, minimum logo clear space is two symbol units.
Additional clear space may be needed depending on special on-screen usages. In this case, you’ll have to check with the brand team.
Do not change the proportions
Do not separate the symbol and wordmark
Do not recolor the symbol or the wordmark
Do not put the logo in a box
Do not use the colored symbol on unfold backgrounds
Do not use cut-out versions of the symbol or wordmark
Do not use dropshadows
Do not place the logo on busy images
We’ve pulled together a variety of examples that illustrate ways the HERE brand logo can be used.
Logo files package
There’s no better way to familiarize yourself with our new brand than by using it. Download the logo and bring HERE brand to life.
Size: 44.21 MB - ZIP